Strategy

Event Content Strategy

I help you transform your event vision into a cohesive content architecture that resonates with attendees while meeting stakeholder objectives.

  • Facilitate stakeholder workshops to align on content goals
  • Design session formats and content tracks
  • Write session descriptions and track overviews
  • Create CFP forms and scoring rubrics
  • Develop content architecture that balances education with engagement

Best for: Organizations launching new events, refreshing stale programming, or scaling content across multiple tracks.

10%

increase in session attendance at Grace Hopper Celebration using this content strategy approach

Systems

Speaker Management Systems

I build comprehensive speaker management systems that transform chaotic processes into streamlined, repeatable workflows your team can maintain.

  • Build custom workflows using Airtable, Notion, or your existing tools
  • Set up speaker databases with performance tracking
  • Create communication templates and automation sequences
  • Design CFP processes and manage review committees
  • Develop speaker recruitment strategies
  • Advise on (or make) final selection decisions

Best for: Events with 100+ speakers, growing organizations that need scalable processes, or teams drowning in spreadsheets.

80%

reduction in per-speaker coordination time—from 10 hours to 2 hours—using these systems

Execution

Program Delivery

I ensure your carefully designed content strategy and speaker program translate into flawless execution—bridging the gap between planning and delivery.

  • Send all speaker communications
  • Review and edit presentations for quality and alignment
  • Handle A/V and technical requirements coordination
  • Manage session scheduling and room assignments
  • Coordinate on-site backstage and speaker management
  • Provide remote support for virtual and hybrid events

Best for: Teams that need experienced execution support, complex multi-track events, or high-stakes programs where nothing can go wrong.

0

last-minute cancellations across 450+ sessions using proactive preparation and contingency planning

Flexible engagement

How we can work together

Every organization has different needs, capabilities, and budgets. I offer three engagement models for each service area.

Advisory

I provide strategy, frameworks, and guidance while your team handles implementation. Best for capable teams that need expert direction.

Hybrid

We share responsibilities—I handle the complex strategic work while your team manages day-to-day execution. The most common engagement model.

Full-Service

I take complete ownership of the work stream. Best for organizations without internal capacity or events requiring specialized expertise.

Investment

Pricing is customized based on your event scope, timeline, and level of support needed. Typical engagements range from $5,000 to $100,000+, with most projects falling between $10,000 and $40,000.

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